LUMI
A beauty salon that sells with calm.
Instagram already works. The site must turn interest into bookings.
The salon has a living Instagram audience and real work, but no single place where it all comes together: services, prices, answers and booking. The site becomes that place — and walks interest to a booking down the shortest path.
A woman 20–45 who lives or works nearby. She picks a salon with her eyes: the feed first, prices second, booking third. The decision takes minutes — and every extra step can lose it.
Every decision built around how she chooses.
Calm aesthetics you trust
A light space, a thin serif, air between blocks. Expensive without shouting — the same feeling she comes to the salon for.
A portfolio that can't be faked
112 real works from the salon's Instagram embedded into the page. Not a single stock photo — trust built on what already exists.
The 'how much?' fear removed before booking
'From' prices for every service and an FAQ that answers the rest. She knows what she's walking into before the first message.
Booking is one message
We don't drag her into a form. Booking happens in Instagram, where she already lives: a reference, a day, a service.
From 'pretty' to 'booked' with zero wasted steps.
- Trust is visible above the fold: real work, real address, real prices
- Booking reduced to a single Instagram message
- Four services compose into one visit — average ticket grows naturally
- 100/100 speed: the page opens faster than doubt